The biggest opportunity for ON1 is to bring our technologies into these other workflows through plugins. There are way more photographers out there than ON1 Photo RAW owners and we want to be able to serve them regardless of the workflow they’ve chosen. We need to expand our product offerings, and if you’re using Photo RAW as your primary photo editing application, not much changes. It will continue to be our primary focus. A little over 85% of Photo RAW owners are using the app as a standalone workflow, not as a plugin, and that number grows every year. ON1 Photo RAW delivers way above-average editing tools and value for the price. ON1 Photo RAW is firmly in its place as the best all-in-one photo editor, and without it, there is no ON1. ON1 plugins work with YOUR specific software of choice at a level of integration no other plugin does.” Deeper integrations will include keeping photos re-editable, working with multiple photos between the plugin and host app, and more. As we state on our plugins page, “Every photographer wants the best in class editing software for their workflow. Some plugins today solve more complex tasks efficiently (culling, for example), can produce better results than their host application (noise, portrait retouching), or complement existing workflows (secret sauce, effects, sky replacement). Their popularity has grown recently, and our plans are to inject our new technologies and time-saving features into plugins once again. Plugins then became an afterthought for ON1 until recently. Dubbed the future of raw photo editing and our main focus to this day. A short time later, we made our big shift and began focusing almost entirely on ON1 Photo RAW. This left a vacuum in the plugin space nobody saw coming. Google, owners of the Nik Collection, decided to make Nik Software plugins completely free for anyone. Now that’s out of the way, let’s continue. With ON1, they could own their software and a major reason why ON1 will always offer a perpetual license for the software. They do not want to subscribe to their photo editing software and likely never will. Many of our current customers made the switch to ON1 at the time and never looked back. Any guesses? March 2013, almost eight years ago, Adobe went subscription only for Lightroom and Photoshop. Then there were two significant shifts in the market. Plugins were the secret sauce photographers used to make their photos stand out and gave results not easily achievable in the Photoshop and Lightroom worlds. Our plugins were the perfect fit for photographers looking to speed up their workflow. Photoshop was very complicated, and Lightroom was relatively new. The goal was to give photographers the results they needed in a short amount of time. Back then, it was all about time-saving products like PhotoTools, PhotoFrame, Mask Pro, Genuine Fractals, and many others. We’ve been developing and selling plugins for Photoshop and plugins for Lightroom for 15+years at ON1 (or onOne back in the day). My first topic for this edition of ON1 Insider is all about plugins. The ON1 plugins for Capture One are here, and I know many Capture One customers are ecstatic. It’s sure to be an exciting year at ON1 with our pace and what we have in store for this year. This year is flying by I can’t believe we’re almost half way through February. □ We’ll discuss feature requests further down. Welcome to the February edition of ON1 Insider, the place to learn about what’s going on behind the scenes, gain perspective for ON1 happenings, and not the place for leaving feature requests.
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